Is Your Association Getting the Most from Its AMC?

AMC Assessment and Audit

AMC Benchmarking and Audit

Why This Matters

Your Association Management Company (AMC) plays a pivotal role in your organization’s operations, member experience, and long-term growth. But how do you know if you're getting the right value?Association Management Company (AMC)

Who This Is For

This service is ideal for:

  • Associations preparing for AMC contract renewal or renegotiation
  • Boards seeking assurance before committing to long-term management arrangements
  • Organizations exploring whether an AMC, in-house staff, or hybrid model is best for their future


Our AMC Performance & Value Assessment helps you answer critical questions:

  • Is your AMC operating efficiently and effectively?
  • Are you paying a fair and competitive rate?
  • Is your contract structured for transparency and strategic alignment?
  • Could another model or provider better support your goals?


Our Proven Process

  • Define Your Objectives
    We start by understanding your goals. Whether you're evaluating cost-effectiveness, exploring new contract models, or seeking better alignment with your strategic plan, we tailor the audit to your needs.
  • Collect Financial & Operational Data
    We analyze:
    • Your financial statements (audited and internal)
    • AMC contract terms and scope of services
    • Membership and revenue trends
    • Program, event, and operational performance
  • Benchmark Against Industry Standards
    We compare your AMC’s performance to:
    • Sector-specific benchmarks (ex: ASAE, CSAE)
    • Comparable associations by size, structure, and revenue
    • Key metrics like AMC cost per member, profitability, and growth rates
  • Normalize for Fair Comparison
    We adjust for:
    • Membership types (ex: student, retired, inactive)
    • Revenue mix (dues vs. non-dues)
    • Inflation and exchange rates (if applicable)
  • Analyze Cost vs. Value
    We assess:
    • AMC fees as a percentage of revenue and expenses
    • Cost per member vs. value delivered
    • Growth alignment with your strategic goals
    • In-house vs. outsourced cost equivalency
  • Recommend Payment Models
    We present multiple payment structure options, such as:
    • Flat per-member rates
    • Percentage of dues or total revenue
    • Base + performance incentive models
    Each model includes 5–10 year projections to show financial and operational impact.
  • Deliver a Clear, Board-Ready Report
    You’ll receive a concise, visual report with:
    • Key findings and insights
    • Strategic considerations
    • Actionable recommendations
    • Optional presentation to your board or leadership team


"The Planning Group was instrumental in helping us understand the value we were receiving from our AMC and renew our contract successfully. As a board, we had an obligation to ensure we were getting strong value, but we wanted to avoid going to RFP if possible. The analysis and insight from this project gave us the peace of mind, and facts, to negotiate a new contract and ensure the ongoing success of our relationship with our AMC."

Chair of Board, Large Canadian Healthcare Association


Book a Consultation

Want to be sure your AMC is adding value? Email us or simply book 30 minutes to discuss your objectives with one of our senior consultants today. Choose a time that is convenient for you and we will send you a calendar invite immediately.

Our Clients

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